16 Things to Look for in a Website Health Check
Seeing as I work for a company that holds no.1 rankings for some of the most competitive keywords in the world and drives millions of search engine visitors to our clients on a monthly basis, I thought it was time I did some more SEO related posts.
This is mostly my personal criteria, but I wanted to share the things I look for when doing an SEO health check for others, and hopefully you can find this a useful resource and be able to improve your own search engine traffic by going through the checks.
41 Comments / 
June 26th, 2008 / 
SEO
How to Deal with Google Personalised Results and the Effects
If you work for an internet marketing company you will fully understand what I’m talking about. If you don’t, one day soon you are probably going to run into this issue so keep reading.
Google’s Personalised results is their way to show results to a user that they think would suit them best based on that users browsing and click history; for the average Google user, this is great news. However, when you are checking hundreds of keywords for tens of sites there can be some big issues; let me explain.
11 Comments / June 11th, 2008 / SEO
How to Get in Google News (And Receive 8,000 visitors for One Article)
When this blog was about 6 months old, I considered turning it into an industry news blog or even setting up another one that only covered the latest information. Thankfully, I didn’t really get around to that which is good as it’s not something I was passionate about and probably would have stopped doing after a few months.
The reason I’m telling you that is because one of the reasons I wanted to start a news blog was to get listed in Google News, counter productive I know. Firstly I’m going to look at one example of huge traffic from the source and then tips to get yourself included.
26 Comments / May 22nd, 2008 / SEO
Directory Submissions; Working Well for Authority Websites
Directory Submissions are often seen as the cheap and easy links, usually a starter foundation to get a site noticed before some better link building work is done. I’ve seen brand new sites stop ranking for their own name after a few hundred directory submissions, even spread out with different titles and descriptions.
So what happens when you are working with sites, that have thousands / millions of links, are getting new ones on a daily basis but can still generate more search engine traffic. Well, apart from the obvious:
- Improving all-over on Page SEO
- Finding Strategic links that havn’t been picked up
- Getting solid Paid Directory links
As 99% of our readers will know, anchor text is an important factor in website backlinks in order to rank for certain terms, so when these huge sites are trying to rank for a lot of terms, things can become difficult.
While directory submissions can kill a fairly new site (especially in a competitive niche), they can do wonders for the rankings of authority sites, these findings are from the work we have been doing ourselves. Some of the thoughts behind why this is happening include:
- The sites already has a high number of links
- It’s viewed as an authority already and is unlikely to be penalised for these links
- Links are very wide-spread to the sites and not just coming from one location source i.e. directories
Maybe you can learn something from all this. We aren’t saying that you shouldn’t do directory submissions for new sites, but don’t make it your main source for quality links. We tend to use these to help ‘bulk-up’ on the anchor text that a site is getting, how long this will work well for we don’t know.
What do you do that is working well?
25 Comments / October 23rd, 2007 / SEO
Build links by Going slightly Off-Topic
Have you ever seen that blog that writes about making money, from blogging? Have you seen these blogs that write about making money, from blogging? Have you noticed the thousands of blogs that write about making money, from blogging?
Well I have, and it’s a shame, not only because there’s only a few sites that write unique content, but because that’s certainly not the only way to make money online.
17 Comments / September 4th, 2007 / SEO
