Choosing the Niche & Registering the Domain

Glen Allsopp / One Comment / June 4th, 2007 / Subscribe via RSS

This is part 1 of our Building & Marketing a Niche Website series, and its about Choosing Your Niche and Registering the Domain!.

Choosing the Niche

Choosing a Niche isnt always easy, and you should choose a niche relative to what you have in mind for creating the niche website in the first place. Everything you will see in this serious can theoratically be outsourced so it doesnt necessarily have to be a niche that you are personally interested in. If you are doing it just to make a bit of money you may go for something like ‘mesothelioma‘ or if you are doing it for something you are interested in it may be about ‘Vista Guides‘ for the new Windows Vista platform. We are going to be basing this series around a virtual Vista Guides website and if it goes well we may run a series showing an actual site.

To really choose your niche you have to decide what you want to do with the site. If you are wanting to make some money then you may go for a high paying keyword niche with a lot of competition or a lower paying keyword niche with less competition. If you just want to do it all yourself and not outsource any work (it can be costly) then it may be best if you build a site around an interest. A niche site really can be on anything, but thats what it should be; a niche. General sites such as ‘chat forums’ or ‘myspace layouts’ sites while still having a niche are far away from the content based niche that I will be basing this series on so its up to you which niche you choose.

Registering the Domain

You may think this is the quick and easy part, but once again you have to think about your intentions for the site. If its to gain search engine rankings then you may try and get a keyword in the domain, if its going to be something you want to brand to the niche then you may try and think of something relevant but unique. Bare in mind that is easier said than done. For a good domain name provider I would recommend NameCheap as they have been great for me and offer free domain whoisguard with every .com.

For the purpose of pretending to build a site around vista guides I think I would register a domain like vista-guides.com (really original ;)) or guidevista.com (something unique but catchy).

Think of a domain for your niche, try to keep it related in some way even if you are going for something brandable.

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