Content Creation & Ideas

Glen Allsopp / One Comment / June 12th, 2007 / Subscribe via RSS

This is part 3 of our Building & Marketing a Niche Website series, and its about Content Creation & Ideas!

Content Creation

So then, first of all you need to know what type of content you are going to have and how you are going to get it:

Text / Articles

For articles or text in other forms such as an ebook then theres a few routes you can take, you can:

Write it yourself, get maximum ROI and save money
View existing articles / ebooks and re-write them
Pay a Copywriter or Company to manage the task

All these options have their benefits and negatives. You could write it yourself but it could take time, research and more work but you are saving on money. Paying someone to do it saves these things but of course does cost so your budget will have to come into play.

Tools

The options to getting tools for your site are pretty similar to the way in which you could get articles for your website:

Create them yourself from scratch, get out those old PHP books you have stashed away or use your already built skills
Take code snippets and mash something together from what you can find on the web
Hire somebody from the likes of DigitalPoint or ViperChill Forums to code the tool for you

If you really arent a coder and you know you dont have the skills to put it together, then dont waste your time trying; spend a little and get somebody to do a professional job.

Ideas

Everything on your site is content, whether its a game, a flash animation, some amazing article or a Windows Vista guide; its content. To get the most from your content or your writers its a good idea to have a unique edge or add your own little twist to set yourself apart from the competition.

There arent many sites out there offering vista guides so there isnt much competition in the first place; write them yourself or get an experienced vista user to create them, try to include screenshots to set yourself apart from the rest of the guides out there. The same goes if you are marketing an e-book. Try to other freebies that nobody else is offering or even something you have created yourself.

If you can get a unique idea in your industry, you’re onto a winner!

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